![]() And revamping Twitter Blue, which has so far failed to attract subscribers, makes sense too.īut it’s not the what that’s the issue here, really - it’s the how. New product experimentation is also to be expected. Coming in with fresh ideas and swapping out the executive team isn’t that unusual in a takeover, nor are widespread layoffs when a company is in financial trouble. ![]() One can argue that Musk was right to take a new approach at Twitter, which was losing money and failing to grow its user base. Musk addressed employees at an all-hands (11/10) and warned them Twitter may have a net negative cash flow of billions in 2023 and suggested bankruptcy was not out of the question.The lead regulator in the European Union then came after Twitter,setting a meeting for next week to discuss concerns including the data protection officer’s departure and whether Twitter’s main establishment for GDPR purposes is still located in Ireland. ![]() ![]() The number of rapid changes, eliminations of departments, departures of key personnel and fast launches and shutdowns of new products are now raising questions as to whether or not Twitter has managed to remain compliant with the FTC’s decree. The order requires, among other things, that new product rollouts receive full security reviews and it dictates what Twitter can and cannot do with data. After the departure of key executives across trust, safety, data governance and security, the FTC issued a rare warning to Twitter (11/10). The agency said had been “tracking the developments at Twitter with deep concern,” and that “no CEO or company is above the law.” Twitter was put under an FTC consent order in 2011 after being found to have misused user data.Later, she tweeted “I’m still here” after being persuaded by Musk to stay (11/10). After this call, the call’s host and head of ad sales Robin Wheeler, quit.Musk held a call with advertisers (11/9) that did not offer any solid assurances that all would be well.Further departures of key execs, including its most senior cybersecurity staffer Lea Kissner (11/10), chief privacy officer Damien Kieran (11/10), chief compliance officer Marianne Fogarty (11/10) Head of Trust and Safety Yoel Roth (11/10) - the latter who has been one of the last remaining sane voices at the company amid the upheaval.Elon Musk’s reveal of his plan to have Twitter enter the payments business.The launch of Official badges (11/8) for high-profile accounts, followed by their disappearance (11/9) followed by their return (11/11).Widespread impersonation of high-profile accounts, including Musk’s own, by Verified users - including, almost immediately, the $8/month Twitter Blue Verified users after the new subscription went live.The launch of Twitter Blue (11/9) followed by a pause (11/10), followed by its disappearance from the app entirely (11/11).This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.ĭo you want This Week in Apps in your inbox every Saturday? Sign up here: /newsletters Top Stories It’s a Twitter dumpster fire and I can’t look away Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
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